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Meaningful content and integrated communications

A Content Consultancy
with Big Ideas

Fiona Bugler Content & Communications is a multi-media consultancy working with endurance brands to create inspiring, far-reaching campaigns both on and off-line.
We specialise in content marketing, influencer marketing and PR that nurtures your brand story and engages the community you want to talk to.
We have a cutting edge, responsive approach, and are focussed where our passion lies – primarily on fitness, endurance sport and health. In recent years we’ve specialised in working with innovative start ups and energetic entrepreneurs. Idea generation and sharing is a speciality.
We deliver a strong measurement strategy and results – always with our brand vision in mind – that is to live long and live well.

Read more about our Vision.

Fiona Bugler at Ironman Barcelona finish

12/02/2019

Women are driving endurance sport

In 2018, I wrote a piece for Sports Insight magazine – abridged and updated for 2019 below. In the big endurance events, women are leading the way. London’s Winter Run, held in February 2019 was typical of this new trend, with 60 per cent of the 23,000 entrants being women. It’s time marketers in sport […]

08/02/2019

Affiliate Marketing

This article first appeared in Sports Insight magazine. For many years there’s been a nagging question about real value of online marketing? But if you get to grips with performance and specifically affiliate marketing you’ll find a way to get a true return on all your marketing efforts. Affiliate marketing is probably something you’ve heard […]

26/11/2018

Get Known

Get Known – An introduction to branding your fitness business Content marketing? PR? Branding? Social media? This five-hour interactive online course aims to help fitness professionals stand out from the crowd, both on and offline, and be heard above the noise. It will give you the tools you need to help you tell the world about […]

Contact Us - The Running Ed

01/11/2017

3 Great quotes

  “People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe” – Simon Sinek “You can’t build a reputation on what you are going to do.” – Henry Ford  “A brand is a voice and a product is a souvenir.”– Lisa Gansky