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26/04/2017

Influencer Marketing

For anyone who works in the world of PR or Marketing, the term ‘influencer’ is an established part of their day-to-day lingo. How can you make influencer marketing work for your brand? 

14/11/2016

Digital Marketing

Content and how it is delivered is in the digital realm is continuously changing. Here’s our review of innovations in digital marketing in 2016 The impact of Content on Digital Marketing Content marketing has revolutionised the way brands reach out to their customers to sell their products and services, with the hard sell of ads and […]

3d man climbs the ladder of next level

07/11/2016

Content Marketing – part one

Content Marketing is described by the Content Marketing Association (CMA) (www.the-cma.com/) as “the discipline of creating quality branded content across all media channels and platforms to deliver engaging relationships, consumer value and measurable success for brands.” And, by The Content Marketing Institute (contentmarketinginstitute.com), as “a marketing technique of creating and distributing valuable, relevant and consistent […]