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Fiona Bugler at Ironman Barcelona finish

12/02/2019

Women are driving endurance sport

In 2018, I wrote a piece for Sports Insight magazine – abridged and updated for 2019 below. In the big endurance events, women are leading the way. London’s Winter Run, held in February 2019 was typical of this new trend, with 60 per cent of the 23,000 entrants being women. It’s time marketers in sport […]

08/02/2019

Affiliate Marketing

This article first appeared in Sports Insight magazine. For many years there’s been a nagging question about real value of online marketing? But if you get to grips with performance and specifically affiliate marketing you’ll find a way to get a true return on all your marketing efforts. Affiliate marketing is probably something you’ve heard […]

Participants of breast cancer marathon running

13/03/2015

Social Media For Running Brands

    Here’s an excerpt from an article I wrote for Sports Insight Magazine in 2014 about social media and sport “It’s not what you know – it’s who you know,” is one of those phrases everyone understands: social networks often matter more than your skills and education. How you communicate with your customer/client will have […]