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3d man climbs the ladder of next level

07/11/2016

Content Marketing – part one

Content Marketing is described by the Content Marketing Association (CMA) (www.the-cma.com/) as “the discipline of creating quality branded content across all media channels and platforms to deliver engaging relationships, consumer value and measurable success for brands.” And, by The Content Marketing Institute (contentmarketinginstitute.com), as “a marketing technique of creating and distributing valuable, relevant and consistent […]

Participants of breast cancer marathon running

13/03/2015

Social Media For Running Brands

    Here’s an excerpt from an article I wrote for Sports Insight Magazine in 2014 about social media and sport “It’s not what you know – it’s who you know,” is one of those phrases everyone understands: social networks often matter more than your skills and education. How you communicate with your customer/client will have […]