Get Known Coaching

Get Known – An introduction to branding your fitness business

Content marketing? PR? Branding? Social media?

This five-hour interactive online course aims to help fitness professionals stand out from the crowd, both on and offline, and be heard above the noise. It will give you the tools you need to help you tell the world about your products and services, and know who it is you are selling to. Get Known will take you through the steps you need to set up your marketing and business strategy to help you accelerate the growth of your business. Sign up on the FIT PRO website and get 5 CPD points.

For one-to-one coaching contact Fiona you can book online by clicking on the button below.

Fiona also offers one-to-one mentoring for fitness entrepreneurs.

Schedule Appointment


End-to-end content strategy and communications. Both print and digital content delivered to a high standard with a focus on fitness, health, wellbeing & endurance sports.

Content Marketing

Creating quality branded content, for a variety of platforms. A strategic approach that will help to deliver engagement, consumer value and importantly measurable success for brands.

Handwriting of Content Strategy concept on blackboard

Our Services

Editorial Package

Magazines from 48 to 148 plus pages of newstand quality.

Content for all mediums written by skilled journalists who can produce copy that is grammatically correct, flows, and on message.

Fiona Bugler ServicesThe-Runner-Cover-feb-16

Traditional PR

Press releases journalists want to read; event planning and delivery; placement in national newspapers, magazines and digital channels.


Social Media

Messages and interactive posts tailored for relevant channels and crafted to complement content – plus metrics and analysis to help you direct your content strategy and engage with your customer.

Social Media Sign

Online Content & Communities

Targeted and search engine optimised blog posts that engage users and are true to your brand and its audiences. In 2018 Fiona Bugler created Endurance Women, a community for ordinary women, being extraordinary. This online community and hub showcases Fiona’s editorial work and invites brands to work with a targeted and growing market.

Succinct writing by experienced digital authors.



Introductions to key clients for ‘cross fertilising’ partnerships; creation of teams of relevant bloggers; access to members of the running and fitness community both on and off line.