Mum and You


Case Study, Clients, Mum & You, Recent Work





Mum & You is an exciting new digital brand for mums. Every Mum & You product has been designed by Mums for Mums.


Worked with the Chief Content Officer to:

  • Create tone of voice, style sheets & key messaging.
  • Research millennial market.
  • Develop influencer marketing strategy & research.
  • Copywriting for email templates and website.
  • Brainstorming.

‘As an experienced Mum and marketer, Fiona worked closely with the Mum & You team for seven months in start-up mode as we defined the brand’s key messages, tone of voice documentation and purpose. Fiona worked alongside me providing detailed and valuable market research, sourcing key influencers and helping us formulate our marketing strategy – as well delivering content. She was able to offer valuable insights and ideas and is an agile and adaptable consultant, ideally placed for the demanding culture of a digital start-up.’

"Andrea Hartley, Chief Content Officer"