Mizuno Endure24


Case Study, Mizuno, Social Media




Mizuno Running UK




Assemble a team of bloggers, and create social media activity around the Endure 24, a-hour team and relay ultra running event, sponsored by Mizuno Running UK and described as the Glastonbury of Running. Mizuno’s Wave Hayate lightweight trail shoe was launched at the event.


Using contacts from the running world, I helped to assemble a team of influential runners and bloggers, who wrote regular blogs about the events, and tried and tested the shoes, which they wore on the day.

Check out the blog posts from Bosh Run.

“Fiona worked with us for over two years managing social media and providing content. Her work included organising teams of bloggers to try out and talk about ‘push’ items, and to join in Mizuno events.

Fiona also took part in Mizuno races such as the Amsterdam Half and Marathon and The Reading Half, and she was part of a winning mixed team at Mizuno’s Endure 24 Race in 2013.

Fiona is energetic and well connected in the world of running and triathlon. She’s innovative and creative – delivering ideas, content and making connections that helped Mizuno Running UK engage with the community, and maintain it’s position as a key influencer at the heart of the UK’s running scene”.

"Rob Henderson, UK Marketing Manager, Mizuno Corporation UK"


Mizuno Logo


1st prize for the mixed team, left to right, Stuart Mills, Fiona Bugler, Jess Gray, Chris Roberts.