Women are driving endurance sport
In 2018, I wrote a piece for Sports Insight magazine – abridged and updated for 2019 below. In the big endurance events, women are leading the way. London’s Winter Run, held in February 2019 was typical of this new trend, with 60 per cent of the 23,000 entrants being women. It’s time marketers in sport […]
3 Great quotes
“People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe” – Simon Sinek “You can’t build a reputation on what you are going to do.” – Henry Ford “A brand is a voice and a product is a souvenir.”– Lisa Gansky
Content Marketing at Brighton SEO 2017
Content Strategist and Marketeer, Fiona Bugler, reports on some of the takeaways on Content Marketing at the 2017 Brighton SEO conference 2017
Artificial Intelligence in the world of sport
Content Strategist Fiona Bugler reports on the role of artificial intelligence and data in sport focussing on IBM’s Watson at Wimbledon. She also talks to Unruly’s Chief Futurist Simon Gosling about what the future might hold for artificial intelligence
What’s Beyond the Blog?
Last month I looked at how influencer marketing can work for your brand. Now I’m asking what’s next for the blogger?
Content and how it is delivered is in the digital realm is continuously changing. Here’s our review of innovations in digital marketing in 2016 The impact of Content on Digital Marketing Content marketing has revolutionised the way brands reach out to their customers to sell their products and services, with the hard sell of ads and […]