21/09/2017
Content Marketing at Brighton SEO 2017
Content Strategist and Marketeer, Fiona Bugler, reports on some of the takeaways on Content Marketing at the 2017 Brighton SEO conference 2017
26/05/2017
What’s Beyond the Blog?
Last month I looked at how influencer marketing can work for your brand. Now I’m asking what’s next for the blogger?
26/04/2017
Influencer Marketing
For anyone who works in the world of PR or Marketing, the term ‘influencer’ is an established part of their day-to-day lingo. How can you make influencer marketing work for your brand?
21/11/2016
3 Tips For Great Video Online Content
Whatever your ad spend or marketing budget, it’s foolhardy to ignore the power of digital and in particular video. Your customer now not only buys your brand, but also actively helps you sell it. Andrew Weston from video production company, Fly Creative, explains: “We are at the very beginning of social amplification for businesses and […]
07/11/2016
Content Marketing – part one
Content Marketing is described by the Content Marketing Association (CMA) (www.the-cma.com/) as “the discipline of creating quality branded content across all media channels and platforms to deliver engaging relationships, consumer value and measurable success for brands.” And, by The Content Marketing Institute (contentmarketinginstitute.com), as “a marketing technique of creating and distributing valuable, relevant and consistent […]
20/10/2016
London Launch for IAMRUNBOX
Fiona Bugler helps to launch IAMRUNBOX – a specialist product for run commuters – at an event in London.
04/07/2016
The JLL Property Triathlon 2016
I’m proud (and quite fortunate) to be a communications consultant for the great team at Intrinsic Facilities Engineering and Intrinsic Facilities Management. Proud because once again the team led the way at the JLL Property Triathlon, with some stunning podium performances, and fortunate, because, as part of the team I get to take part in […]
13/03/2015
Social Media For Running Brands
Here’s an excerpt from an article I wrote for Sports Insight Magazine in 2014 about social media and sport “It’s not what you know – it’s who you know,” is one of those phrases everyone understands: social networks often matter more than your skills and education. How you communicate with your customer/client will have […]