Women are driving endurance sport
In 2018, I wrote a piece for Sports Insight magazine – abridged and updated for 2019 below. In the big endurance events, women are leading the way. London’s Winter Run, held in February 2019 was typical of this new trend, with 60 per cent of the 23,000 entrants being women. It’s time marketers in sport […]
This article first appeared in Sports Insight magazine. For many years there’s been a nagging question about real value of online marketing? But if you get to grips with performance and specifically affiliate marketing you’ll find a way to get a true return on all your marketing efforts. Affiliate marketing is probably something you’ve heard […]
Get Known – An introduction to branding your fitness business Content marketing? PR? Branding? Social media? This five-hour interactive online course aims to help fitness professionals stand out from the crowd, both on and offline, and be heard above the noise. It will give you the tools you need to help you tell the world about […]
3 Great quotes
“People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe” – Simon Sinek “You can’t build a reputation on what you are going to do.” – Henry Ford “A brand is a voice and a product is a souvenir.”– Lisa Gansky
All boundaries should be pushed, all horizons looked over, all old ideas challenged, every moment lived well… Each individual can be a catalyst for change and help create a society where we don’t just live long – we live well. We believe thought provoking content marketing can encourage people to look at the world […]
Content Marketing at Brighton SEO 2017
Content Strategist and Marketeer, Fiona Bugler, reports on some of the takeaways on Content Marketing at the 2017 Brighton SEO conference 2017
Artificial Intelligence in the world of sport
Content Strategist Fiona Bugler reports on the role of artificial intelligence and data in sport focussing on IBM’s Watson at Wimbledon. She also talks to Unruly’s Chief Futurist Simon Gosling about what the future might hold for artificial intelligence
What’s Beyond the Blog?
Last month I looked at how influencer marketing can work for your brand. Now I’m asking what’s next for the blogger?
Content and how it is delivered is in the digital realm is continuously changing. Here’s our review of innovations in digital marketing in 2016 The impact of Content on Digital Marketing Content marketing has revolutionised the way brands reach out to their customers to sell their products and services, with the hard sell of ads and […]
London Launch for IAMRUNBOX
Fiona Bugler helps to launch IAMRUNBOX – a specialist product for run commuters – at an event in London.
The JLL Property Triathlon 2016
I’m proud (and quite fortunate) to be a communications consultant for the great team at Intrinsic Facilities Engineering and Intrinsic Facilities Management. Proud because once again the team led the way at the JLL Property Triathlon, with some stunning podium performances, and fortunate, because, as part of the team I get to take part in […]
Brighton is one of the UK’s leading digital media hubs
In April 2015, I visited the #BrightonSEO conference and the now defunct Digital Shoreditch annual festival as my quest to keep moving on the digital learning path. As a small business owner who specialises in Content and Communications, these events are vital for my ongoing education, networking and also give me a great excuse to get out of […]