loading

Fiona Bugler at Ironman Barcelona finish

12/02/2019

Women are driving endurance sport

In 2018, I wrote a piece for Sports Insight magazine – abridged and updated for 2019 below. In the big endurance events, women are leading the way. London’s Winter Run, held in February 2019 was typical of this new trend, with 60 per cent of the 23,000 entrants being women. It’s time marketers in sport […]

08/02/2019

Affiliate Marketing

This article first appeared in Sports Insight magazine. For many years there’s been a nagging question about real value of online marketing? But if you get to grips with performance and specifically affiliate marketing you’ll find a way to get a true return on all your marketing efforts. Affiliate marketing is probably something you’ve heard […]