London Launch for IAMRUNBOX

As a specialist Content and Communications agency for endurance brands and start ups, the Running Ed Ltd has a shared passion with the team of entrepreneurs at IAMRUNBOX, a brand who’ve created a product that run commuters have been waiting for.

The brand is innovative and energetic, and the founder Kirill Noskov has built a successful business model by: tapping into the expertise of a skilled team, working virtually all over the world; creating a unique Kickstarter campaign; and of course, selecting a great PR who specialises in running, triathlon, and fitness (yes, that’s the Running Ed).

On Tuesday October 11th, the Running Ed team helped organise  a fantastic launch event at London’s The Running Works, London’s largest independent retailer and with a cozy coffee shop, on site sports therapy and run club, it’s a central hub for London’s running community. Positioned in the heart of the City between Aldgate and Liverpool Street tube stations, it was the ideal setting for London’s #runcommute community.

The event was held ahead of the Kickstarter campaign which began the following day. The evening kicked off with drinks and catch-ups. Some of our key bloggers, including @Hockettmeister (Gemma Hockett), @RFMCoaching (Anna Marie) and @(Gill Bland) who are part of the online #runcommute family were meeting in the real world for the first time and they eagerly discussed all things running.



Specialist journalists from on and off line were at the event, including Run 247,  and Kelsey Publishing, and Like the Wind  – as well as key influencers and other innovators from the world of running, including Running Heroes and Racefully.

Martin Yelling from Yelling Performance and Marathon Talk explained how to get the best out of your run commute and Simon Cook, gave us the academic perspective on Run Commuting. Read more here.


The beauty of the product is two-fold. It’s simple and it solves a problem. The Swedish design is stylish and compact. And the product helps busy people find a way to use their time to the max. Combining commuting with a workout is the world’s fastest growing urban mobility trend, and using the ‘dead time’ before and after work is a win win for the time-poor person who wants to fit it all in.


The IAMRUNBOX BACKPACK and the IAMRUNBOX GARMENT CARRIER are lightweight and comfortable. The Backpack can hold a laptop, shoes, phone and office workwear. A no-fuss concept, the versatile Garment Carrier can be added to any backpack. Both products boast a clean, simple but clever design meaning smart clothes stay crease-free and you arrive at work in pristine condition.


Find out more

You can support IAMRUNBOX product development and pick up some great launch offers by going to the Kickstarter page.

Check out some of the follow up press: 

Squeeze More Into Your Run Day, Run 247

Runner’s Radar announce the Kickstarter Campaign

The Triathlon Industry Association report on the event and campaign

Check out the IAMRUNBOX Facebook page for offers and updates.

Thanks To Nicky Thomas at NXPhotography for the photos from the night.

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